Danish campaign targeting hospital doctors in autumn 2010
In week 37, the Danish Medicines Agency launches a nationwide campaign, setting out to encourage hospital doctors to be more active in reporting serious and unexpected side effects from medicine.
The Danish Medicines Agency runs this campaign because it estimates that whenever one side effect is reported by a hospital doctor another 50 serious or unexpected side effects go unreported.
The campaign has a positive outlook, so indicates a preliminary survey which shows that 95 % of hospital doctors in Denmark believe the reporting of side effects plays an important role in improving patient safety. The campaign has also been tested on three hospitals and one psychiatric unit in Denmark, all of which proved successful in making it a daily routine to identify and report side effects.
Questions about the pharmacovigilance area in general
Please contact Doris I. Stenver on +45 4488 9247 / mobile +45 2246 0979.
Questions about the campaign
Please contact Head of Department Karina Markersen on kma@dkma.dk or +45 4488 9671/ +45 4123 4835.
Side effect reporting
Please visit our Pharmacovigilance section for information about side effect reporting and access to the online reporting form in English.
Danish Medicines Agency, 13 September 2010
